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Freestyle music, also known as Freestyle,Deborah Pacini Hernandez. Oye Como Va!: Hybridity and Identity in Latino Popular Music. Temple University Press, 2010. p. 63. "The music was called freestyle or, in a nod to its ethnic roots, Latin freestyle or Latin hip-hop." Latin freestyleKlanten, Robert (1995). Die Gestalten Verlag: Localizer 1.0. Die-Gestalten-Verlag. . Quote: "The other unavoidable influence on was latin freestyle. A blend of hip hop, synth pop and salsa, latin freestyle was big in NY in the mid and later eighties, and little known anywhere else. Among the best known tracks is Jellybean Benitez's "Dreams of Santa Anna" and Benitez kicked off the whole latin freestyle movement with his sessions at the Funhouse in Manhattan. The labels were Sleeping Bag Records and Cutting." Retrieved August 10, 2018. or Latin hip-hop, is a form of electronic dance music that emerged in the New York metropolitan area, Philadelphia, and Miami, primarily among Black Americans, Hispanic Americans, and Italian Americans.
An important precursor to freestyle is 1982's "Planet Rock" by Afrika Bambaataa & Soul Sonic Force. Shannon's 1983 hit "Let the Music Play" is often considered the first freestyle song and the first major song recorded by a Latin American artist is "Please Don't Go" by Nayobe from 1984. From there, freestyle gained a large presence in American clubs, especially in New York and Miami. Radio airplay followed in the mid-1980s.Michael F. Gill. "The Bluffer's Guide to Freestyle." Stylus. August 13, 2007. Retrieved February 5, 2022.
Performers such as Exposé, Lisa Lisa and Cult Jam, Stevie B and Sweet Sensation gained mainstream chart success with the genre in the late 1980s and early 1990s, but its popularity largely faded by the end of the decade. Both classic and newer freestyle output remain popular as a niche genre in Brazil (where it is an influence on funk carioca), Germany and Canada.
In 1984, a Latin presence was established when the first song recorded in the genre by a Latin American artist, "Please Don't Go", by newcomer Nayobe (a singer from Brooklyn and of Cuban descent) was recorded and released. The song became a success, reaching No. 23 on the Billboard Hot Dance Music/Club Play chart. In 1985, a Spanish version of the song was released with the title "No Te Vayas". By 1987, freestyle began getting more airplay on American pop radio stations. Songs such as "Come Go with Me" by Exposé, "Show Me" by the Cover Girls, "Fascinated" by Company B, "Silent Morning" by Noel Pagan, and "Catch Me (I'm Falling)" by Pretty Poison, brought freestyle into the mainstream. House music, based partly on disco rhythms, was by 1992 challenging the relatively upbeat, syncopated freestyle sound. Pitchfork considers the Miami Mix of ABC's single "When Smokey Sings" to be proto-freestyle, despite that version being released in 1987.http://pitchfork.com/reviews/albums/11712
Many early or popular freestyle artists and DJs were of Hispanic or Italians descent, including John Benitez, Tony Torres, Raul Soto, Roman Ricardo, Mickey Garcia (who is of both Italian and Puerto Rican descent), Lil Suzy, and Nocera, which was one reason for the style's popularity among Hispanic Americans and Italian Americans in the New York City area and Philadelphia.
Several primarily freestyle artists released ballads during the 1980s and early 1990s that crossed over to the pop charts and charted higher than their previous work. These include "Seasons Change" by Exposé, "Thinking of You" by Sa-Fire, "One More Try" by Timmy T, "Because I Love You (The Postman Song)" by Stevie B, and "If Wishes Came True" by Sweet Sensation. Brenda K. Starr reached the Hot 100 with her ballad "I Still Believe". Freestyle shortly thereafter gave way to mainstream pop artists such as MC Hammer, Paula Abdul, Bobby Brown, New Kids on the Block, and Milli Vanilli (with some artists utilizing elements of freestyle beginning in the 1980s) using hip hop beats and electro samples in a mainstream form with slicker production and MTV-friendly videos. These artists were successful on crossover stations as well as R&B stations, and freestyle was replaced as an underground genre by newer styles such as new jack swing, Trance music and Eurodance. Despite this, some freestyle acts managed to garner hits well into the 1990s, with acts such as Cynthia and Rockell scoring minor hits on the Billboard Hot 100 as late as 1998. As this new music style took over many big cities in America, the labels that signed these artists such as Columbia Records, Warner Bros, and other labels did not know how to market these artists originally. Instead of pushing this style of music as a solidified sound, the labels separated the cities. This caused the Miami sound of freestyle music to be more popularized through the radio compared to NYC's sound at the time. The labels who pushed out low quality tracks ended up hurting themselves, instead of making the track a quality piece of music.
Currently, freestyle music continues to have a thriving fanbase in certain parts of the country, with New York City Italian-American DJs such as Bad Boy Joe and Louie DeVito helping to maintain an active freestyle scene in the NYC metro area.
In March 2013, Radio City Music Hall hosted a freestyle concert. Top freestyle artists included in the line-up were TKA, Safire, Judy Torres, Cynthia, Cover Girls, Lisa Lisa, Shannon, Noel, and Lisette Melendez. Originally scheduled as a one-night event, a second night was added shortly after the first night was sold out in a matter of days.
'Pretty Tony' Butler produced several hits on Miami's Jam-Packed Records, including Debbie Deb's "When I Hear Music" and "Lookout Weekend", and Trinere's "I'll Be All You'll Ever Need" and "They're Playing Our Song". Company B, Stevie B, Paris by Air, Linear, Will to Power and Exposé's later hits defined Miami freestyle. Tolga Katas is credited as one of the first people to create a hit record entirely on a computer, and produced Stevie B's "Party Your Body", "In My Eyes" and "Dreamin' of Love". Katas' record label Futura Records was an incubator for artists such as Linear, who achieved international success after a move from Futura to Atlantic Records.
Several freestyle acts followed on the heels of Pretty Poison emerging from the metropolitan Philadelphia, PA area in the early 1990s, benefiting from both the clubs and the overnight success of then-Dance friendly Rhythmic Top 40 WIOQ. Artists such as T.P.E. (The Philadelphia Experiment) enjoyed regional success.
Timmy T, Bernadette, Caleb-B, SF Spanish Fly, Angelina, One Voice, M:G, Stephanie Fastro and The S Factor were from the Bay Area.
The Filipino American community in California also embraced freestyle music during the late 1980s and early 1990s. Jaya was one of the first Filipino-American freestyle singers, reaching number 44 in 1990 with "If You Leave Me Now".
Lil' Suzy released several 12-inch singles and performed live on the Canadian live dance music television program Electric Circus. Montreal singer Nancy Martinez's 1986 single "For Tonight" would become the first Canadian freestyle single to reach the top 40 on the Billboard Hot 100 chart, while the Montreal girl group reached the Canadian chart with "Ole Ole" in 2000.
Several British new wave and synth-pop bands also teamed up with freestyle producers or were influenced by the genre, and released freestyle songs or remixes. These include Duran Duran whose song "Notorious" was remixed by the Latin Rascals, and whose album Big Thing contained several freestyle inspired songs such as "All She Wants Is"; New Order who teamed up with Arthur Baker, producing and co-writing the track "Confusion"; Erasure and the Der Deutsche mixes of their song "Blue Savannah"; and the Pet Shop Boys, whose song "Domino Dancing" was produced by Miami-based freestyle producer Lewis Martineé. Australian act I'm Talking utilized freestyle elements into their singles "Trust Me" and "Do You Wanna Be?", both becoming top ten hits in their native Australia.
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